What we do

Loudon & Associates is a management consulting firm specialized in marketing and sales effectiveness. We help organizations truly launch their commercial strategy. We do this by ensuring that their commercial operation (people, processes, systems and governance) support that strategy in the possible best way. Our goal and our strength: transforming growth ambitions into a concrete approach and measurable growth, together with you and your employees. View our services >>

Who we work for

  • Walibi Holland

What our clients say

Barend van der Maas
Barend van der MaasManager Customer Value Management at Vodafone
Alexander knows how to connect in an authentic, personal and sincere way at different levels within the organization. Through his sharpness in discussions, substantive expertise and experience he helps to make ideas concrete. He asks the right questions that take you to the next level of thinking and he does not shy away from the tough conversations.

Joost den Heijer
Joost den HeijerDirector ICT & operations at the Nederlandse Loterij
The practical and well substantiated approach of Alexander has provided us with hands-on and relevant insights into potential improvements for our marketing and sales operations which we could take take action upon straight away. I experienced the personal and reliable way of working as very pleasant.
Monika van Hoogenvest
Monika van HoogenvestKorn Ferry Marketing Director Central Europe
Alexander helps us to turn our commercial objectives into concrete action plans which are rock solid. In addition, Alexander knows how to challenge us to think from the customer perspective, substantiate choices and structure them in a clear way. The right attention in the planning phase enables me to engage all stakeholders in the next steps with true movement in the organization as a result.

Alexander LoudonWhy we do what we do

If you ask me, the marketing and sales jobs are by far the most interesting in an organization. Although, I admit, they’re not always easy. Changes that just don’t get off the ground in marketing and sales can cause frustration and a nasty waste of time and money.

I consider it a great pleasure to turn this frustration and waste into acceleration. How? By creating real movement in the power and knowledge that’s already present in an organization, working alongside you and your employees. With a clear outcome: a lasting commercial result based on the organization’s own strength.

Contact Alexander Loudon