As companies co-operate, partner and acquire their way into new markets, networked innovation is set to transform traditional research and development. Find out the best way to take your business into the new creative game through Webs of Innovation. Webs of Innovation begins with a simple question. Why is it that so many well known, well resourced businesses are having problems with innovation? The answer lies in the limitations of linear innovation. In mature markets linear innovation may be the right model, but for the new opportunities in immature markets you have to stay ahead of fast customers. This is a world that demands fast and flexible innovation through networked innovation. The challenge for companies today is getting a structured and formalized innovation system that works, that people in the organization know of and that creates value for the company. Webs of Innovation will help your organization set up structures, investments and incentives for innovation to take your business beyond its previous capabilities.

“Dinosaurs learn how to innovate. The real meat is in Loudons’ exploration of the methods being used to catch the next wave of innovation.”
Sunday Times, Book of the Week

‘Alexander Loudon nas done an outstanding job synthesizing a lot of good thinking about how the Net is changing business.’
Jonathan Weber, Editor in Chief, The Industry Standard

‘Innovation has become Topic Number One for senior executives everywhere, and Loudon adds a fresh perspective on networked innovation.’
Tom Kelley, General Manager IDEO and author of The Art of Innovation

‘Read Webs of Innovation to stay ahead of the game.’
Julie Meyer, CEO and Founder, Ariadne Capital, and Founder of First Tuesday.

‘Read this book to learn how to jump curves because it’s either jump or die.’
Guy Kawasaki, CEO, Garage.com

‘Webs of Innovation will definitely encourage and enable all types of complex organizations to reclaim their entrepreneurial DNA!’
John W.Altman, Robert E. Weissman Professor, Babson College, MA.

Webs of innovation can be ordered via Amazon.com.