Selling is the core activity of every business. However, in many cases sales results can be improved. Not, as is usually believed, by training individual sales professionals in new skills, but by improving the sales process itself. The quickly effective result is: More sales, with the same people!

This book explains how to increase the effectiveness of your sales process in four straightforward steps. The tools described can be put into practice immediately. Useful checklists, perceptive case studies and overall clarity make More sales, same people accessible to everyone. Its effectiveness has been proven: large multinationals such as General Electrics as well as other, smaller organizations have already benefited from its successful methodology.

“Do you want to be a best in class sales manager? If so, read this book and guide your company to the ultimate success by selling more with the same people.”
Gerard Pruijn, Sales Director Toshiba TEC Retail Information Systems

“More sales, same people is a very useful contribution to the set of tools and frameworks that successful sales managers should be continually reviewing as well as putting into practice”
Professor Randolph Bucklin, Anderson School of Management, UCLA

“Finally a no-nonsense, practical guide to improve the effectiveness of your sales process. Built on robust data Loudon provides tools making implementation easy. A must-read for anyone who seeks to make a career in sales management.”
Dr. Kaj Storbacka, Professor, Sales and Account Management, Nyenrode

More sales, same people can be ordered via a.o. Amazon.com