Bringing in new customers is easily five to ten times more expensive than selling additional products and services to an existing customer. Organizations often have a theoretical knowledge of how you can generate more sales per existing customer. But in practice this doesn’t always succeed; they often act based on a hunch or ad hoc. And that’s a pity, because the best way to increase customer value is to use a plan that relies on hard facts.

This e-book is aimed at increasing sales with existing customers and answers the important question: How do I increase customer value? A very practical e-book peppered with case studies and practical tips. After reading this book, you can get started right away with:

• a handy formula for calculating customer value
• ten levers to increase customer value
• five steps to increase customer value in your organization
• fifteen tips to complete these steps effectively
• best practices of well-known companies such as Nike, Vodafone and KLM

You can download the e-book for free via this link.
Only available in Dutch.